Welcome to the AdWords Wiki - a reference guide to Adsense and PPC.

This Wiki covers everything related to Adsense, Microsoft's AdCenter, Yahoo Search Marketing and PPC and Affiliate Networks in general. You'll find the newest news, the greatest tricks and all the information you need to get the most out of your Adwords Campaign

Your contributions are welcome, but please read the How to add information to this wiki page and the Posting Guidelines before you post.

And if you're looking for the Sound Florida (Broward,Miami, Palm Beach) Adwords Group Meeting details you can go to the Meetings Page.

NEWS

• 2008-10-15 - PPC Classroom is opened again. Now it's $77 (what the hell! I paid $500 last year!)
• 2008-01-15 - Adwords How To.com starts and the whole world is changed
• 2008-03-04 - The $100 Million Dollar Google Slap
• 2008-07-22 - American Airlines drops suite against google - Over the use of American Airlines Keywords proving that you can use ANY keyword you want, just no trademarks in the ad text.

The Basics

• What is AdWords and PPC? The very basics.
• Is Adwords the best choice and is there other places to put my Ads?
• Adwords Training Videos
• If your the type of person, maybe you'd like to start with the Glossary

Step 1 - Choose your Product

• Sign up for an Affiliate Network - To find out what to sell
• OR Create a product - Yes you can do that too
• Ask a Product or Site owner for their affiliate system

Step 2 - Keyword and Product Research

• Research your product
• Research the marketplace and your future clients
• Find the right Keywords and RELATED keywords
• List of Keyword Resources and sites

Step 3 - Landing Page

• Why You need a Landing Page
• Where and How to host your landing pages
• Best Practices for Landing Pages
• Evil Tricks with your Landing Page

Step 4 - Adwords Creation

• Adwords Basics and Why this is your 4th step
• Google Adwords Limitations and Rules
• Ad Writting
• Adword Ad Text Best Practices
• Adwords Ad Text Advanced Techniques

Step 5 - Measure your Sales & Optimize

• When to know when it's a good Product or Offer
• Split Testing - What is it and how to do it
• Expanding your possible Clients - There are more people to sell to

FREE killer Adwords and PPC links and resources

Free Adwords and PPC links and resources

Adwords & Affiliate Forums

• Wicked Fire - One of the best. VERY open to any question and they give you a LOT of into
• DigitalPoint Forum - Affiliates & PPC Forum
• Warrior Forum Getting Old, but still has a lot of good stuff
• Revenue Source - New kid in the block

Glossary

Glossary